"Bill Sanders and the Roebling Strauss team continue to play a key role in creating new high-visibility events for Pepsi's national top volume beverage customers. These Digital Summit events are an integral part of how our brand(s) continue to drive messages of innovation, new ways of thinking, and new ways of partnering in the digital space."

John Ross, Director Digital Integrated Media Solutions, PepsiCo

"Bill helped define the processes and structure of a newly formed online team to support the requests of clients such as Sprint. He did an excellent job of meeting our clients' demands as well as providing compelling points of view to further enhance our clients' business."

Steve Middleton, Director of Strategic Planning, Alt

"As overblown as this may sound, I view working with Roebling Strauss as a privilege – they are that good. I have had the good fortune to work side-by-side with Bill and his team over a period of ten years, and I have never been anything but delighted with the results. Where they excel is in delivering the rare combination of strategic chops, genuine leadership wisdom, and kick butt project management. They drive a culture of responsibility across internal and external teams that align everyone with shared values and commitment. Many times in my life when faced with leadership challenges, I have asked myself ‘What would Bill and the team do?’ and the answer is usually made clear immediately. I know of no organization that offers a similar set of qualities, and I really do feel privileged to work with them whenever I can."

Jim Nichols, CMO, Performance Horizon

"With aggressive business growth goals and limited resources, including launching five new products, Mr. Sanders was instrumental in working with my leadership team to implement a structure and foundation for ongoing project management designed to scale. Additionally, Mr. Sanders worked with me to integrate an under-performing business unit toward profitability."

Marti Funk, Senior Vice President, iMedia & Marketing Leadership Exchange (MLX), dmg :: events

"Our mission is to move work cultures toward respect and dignity for all workers. Working together, we aspire to creating a new norm for workplace cultures that optimize worker effectiveness and human happiness. Bill is a leader in this movement and leading leaders is no small task! He is
strategic, insightful, generous and a pleasure to work with."

Joan Blades, Founder, Great Work Cultures

“I’ve hired Bill Sanders and Roebling Strauss 4 times over the last 5 years, in a prior role to refine teamwork and operational efficiency of 1) dmg :: events, 2) ad:tech US, and 3) ad:tech UK and iMedia UK. In each instance, Bill was professional, accomplished, and effective in driving enhanced team ownership, better workflows and processes, and agile project management.”

Susan MacDermid, Founder, The Ascendant Network

"The Heggen Group has reached out to Bill to collaborate and partner on key client projects. His approach and ability to identify effective solutions is complementary, together we have provided a powerful range of effective client solutions. Of specific note on the work we completed for Microsoft Store. I brought Bill into the mix because of his PMO and facilitation skills, critical for clarifying our client’s goals, identify core operating procedure / process, and defining complex operations roles and responsibilities. With Bill as a partner, we were able to quickly provide solutions, train key team leads and guide agreed upon solutions implementations. Bill is respected, experienced, motivational leader and incredible colleague."

Jayne R. Heggen, Managing Director, The Heggen Group LLC